Can the structure of your website’s page content and blog articles affect reader engagement? Studies say so, and I tend to agree. This article examines the importance of structuring your content so that it entices visitors to stick around and learn more.
Effective Use of Content Structure Can Improve Engagement with Potential Clients
When drafting content for your law firm’s website, quality must be a top priority. There is no question about that. You want your online content to convey your attorneys’ professionalism and knowledgeability, while at the same time incorporating your desired tone and level of personality.
However, equally important is creating readable content. This means not only that your law firm website and blog read well, but that they are easy to read as well. When it comes to Internet marketing, this can have as much to do with the structure of your web pages and blog articles as their content.