Writing Legal Content for More Than 15 Years
Over the past 15 years, I have written thousands of web pages for law firms. I have also read a lot of law firm website content. As a result, I know that many firms’ website content is very poorly written, and is often the work product of individuals who have little, if any, legal experience.
A law firm’s website serves—or should serve—two main purposes: It should convince potential clients that the firm is capable of meeting their needs, and it should show potential referral sources that the firm offers a level of professionalism they can trust when sending people the firm’s way.
Poorly written content not only fails to serve these purposes, but it works against them.
Studies have long shown that people make up their mind about whether to trust a business within the first minute of visiting the business’s website. If a prospective client or referral source feels a suitable level of trust, that first minute can lead to a relationship that lasts a lifetime. If not, the prospective client or referral source can cross the business off of the list forever—potentially leading to tens of thousands, if not hundreds of thousands, of dollars in lost revenue.
This is why your law firm’s website content matters.
What I Write for Law Firms
I write compelling online content that is reflective of law firms’ professionalism and capabilities. While I practiced law for almost a decade before transitioning to full-time writing, I have always considered myself a writer. My first publication came during law school, when my case note was one of two selected for journal publication. Since then, I have published multiple journal articles and written thousands of pages of online content, and my work has appeared on media outlets including Fast Company, JDSupra, National Law Review, and Attorney At Law Magazine.
As a content writer for law firms, I have written for law firms in most U.S. states and several countries around the world, and I have written content in virtually all areas of practice. This includes (but is not limited to):
- Bankruptcy (Individual and Corporate)
- Business and Corporate Law
- Cannabis and Hemp Law
- Criminal Defense (State and Federal)
- Cryptocurrency Law
- Employment Law
- Estate Planning and Administration
- Family Law
- Franchise Law
- Immigration Law
- Intellectual Property Law
- Personal Injury and Wrongful Death
- Real Estate Law (Residential and Commercial)
- Tax Law
- Workers’ Compensation
Within these practice areas (among others), I regularly write website content, blog articles, and guest articles and press releases for third-party publication:
- Website Content – I have written content for law firm websites ranging in size from 10 pages to well over one hundred. This includes practice area pages, FAQ pages, attorney bios, diversity and inclusion pages, career pages, comprehensive guides, and more.
- Blog Articles – I currently write monthly blog articles for law firms in a wide range of practice areas, with monthly packages ranging from two to 10 articles per month. These articles typically range in length from 500 to 1,500 words.
- Guest Articles and Press Releases – I also regularly write guest articles and press releases for law firms. I have written articles for publication in bar association journals, industry trade publications, online media outlets, and much more.
I have experience writing books, book chapters, e-books for self-publication and other media assets as well. If your law firm is looking for a content writer or ghostwriter, or if you work for a marketing agency that serves law firms, I can write the concise, professional and effective content you need.
Connect Me with Your Firm’s Web Design or SEO Company
For many law firms, I work alongside their web design or search engine optimization (SEO) company. If your firm is working with an agency but you are looking for a content writer who has extensive experience writing for law firms, you can connect me with your firm’s agency.
Or, Work with Me Directly
You can also work with me directly. Many law firms don’t have the need (or the budget) to work with a web design or SEO company, but they still have content needs. In this scenario, I can work with you directly to build out your firm’s website, get on a monthly blog writing schedule, or take care of any other content writing needs your law firm may have. If you’re interested in SEO and don’t currently have an agency, I have worked closely with an SEO consultant for several years who also has specific experience in the legal industry.
Get In Touch to Learn About Pricing
If you’re in need of a content writer for law firms, I encourage you to get in touch. Send me a message with your questions to get started.